> But the total beet supply remains unchanged? Affluent customers are now buying the ugly beets, does that mean more pretty beets go unsold? Can they be donated

> But the total beet supply remains unchanged? Affluent customers are now buying the ugly beets, does that mean more pretty beets go unsold? Can they be donated? I doubt it. This is fresh produce we're talking about, the unsold "pretty beets" will be offered for sale on grocer shelves until they're close to spoiling and them get trashed as food waste. One of the probable advantages of the "ugly beets," from the food bank perspective, is that they could affordably get access to them earlier in the supply chain while they were still fresh.