The internet isn't interested in directing you to the top 10% of anything, in the event you're in the market. That's too many people, nearly all of the time. I

The internet isn't interested in directing you to the top 10% of anything, in the event you're in the market. That's too many people, nearly all of the time. It is, however, very interested in directing you to literally the top ten (whatever thing) to save you the trouble of messing around with inferior, market-failing solutions. So you do have to be literally the top ten in the world (or on the internet). Because if you aren't, someone else is prepared to be (if only for a brief shining moment?)