It is an excellent article. However I don't really get the hoo-ha about most Facebook apps being just for fun. I guess if you asked most of Facebook's users why

It is an excellent article. However I don't really get the hoo-ha about most Facebook apps being just for fun. I guess if you asked most of Facebook's users why they use Facebook they would say to have fun and connect with friends, not manage their schedule. I guess that isn't good for Facebook's secret evil world domination strategy (is that still a secret) but not an issue otherwise.