I don't get it. It looks similar to a lot of AirBnbs I've rented. The furniture isn't really to my taste but it has that "clutter-free living space that isn't a

I don't get it. It looks similar to a lot of AirBnbs I've rented. The furniture isn't really to my taste but it has that "clutter-free living space that isn't actually lived in" air about it. If anything the NY Times have just bought into the owner's marketing hook, line and sinker and have regurgitated a press release on their behalf. Or is this presented here for our daily social media 2 minutes' hate?