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I think it’s probably possible to model credit-worthiness according to search history and site use patterns. Google’s partnership with Mastercard could be somet

I think it’s probably possible to model credit-worthiness according to search history and site use patterns. Google’s partnership with Mastercard could be something to do with that. What would be particularly irritating is if Google start showing credit offers next to product ads. Eg you look at an advert for a new iPhone and google then lets you know Mastercard will give you an immediate credit line for an impulse purchase. Marketing strategy is obviously focused on overcoming your will power to buy things you want but don’t need. One of our last lines of defence is: I can’t afford that right now...Mastercard and by axiom Google profit when you don’t think like that.

lallysingh 8y ago
It'd probably be a massive overfit to race and age. In comparison, everything else would be unbiased noise.
- GreeniFi 8y ago
  My guess is that Google, like Facebook, have a good impression of your CANOE/Big 5 personality type: Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion. And in that they have an extremely good assessment of your likelihood to repay loans.
  - lallysingh 8y ago
    How does browsing/purchasing history tell you about those?
    - GreeniFi 8y ago
      I understand that this has been at the heart of the Cambridge Analytica political manipulation scandal. The basic methodology is take a large sample of people whose big 5 traits you know, and look at their browsing history. Through this you create a model: people visiting x websites are statistically more likely to be y personality. Then when they look at your patterns of web use, they are able to assign you a personality type. Or more specifically group you with others likely to be of that personality type. Of course this assignment may be incorrect, but of course over a large number of people using this methodology, they are more likely to be right than wrong across most people. And although I’m not a statistician, this is the power of big data.
      - lallysingh 8y ago
        Ok, I disagree here. The data analysis done so far describes what you look at, but not why. AFAIK CA identified which party you were likely to vote for, and what concerns (gun control, Clinton Foundation, Islam, etc) concerned you. Mostly just classify the topic of links people post. There's a big jump to determining your levels of Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion. Do people post articles that imply a negative agreeableness? I don't know -- political articles are typically intended to persuade, so you can safely argue that the poster believes in the article they post. But I don't know what kind of assumptions you can make about someone's facebook posts -- much less their browsing / purchasing behavior -- to determine aspects of their personality.
        GreeniFi 8y ago
        Your disagreement here, as far as I understand it, is the central point of disagreement in the debate around the impact of the FB/Google on behavior. On one side, you have people saying that internet use can be indicative of personality type. Others say no: because they can’t discern the reason behind why you do what you do. I have done some statistics, multiple regression and the like a long time ago, but I’m not entirely expert enough to be fully confident in my conclusions, but look at it this way: (1) you may visit a gun site, not because you are interested in guns, but because you are doing market research for your employer or because you accidentally clicked on a link, (2) however 90% of people clicked on the link because they like guns, and that says something about their personality. Now of course 90% is not perfect, but the predictive power at large scale of that insight is huge.
        lallysingh 8y ago
        What does looking at guns say about someone's personality? That's what I don't get. Are they fearful after a home invasion? Do they like marksmanship? Are they looking for a gift for someone? Are their friends into shooting, and they're looking for ways to hang out more with their friends? How do you know why? And if you did, does that tell you about their personality? There's a large jump there between an interest and "Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion." I don't think any amount of "throw big data and other buzzword at it" will reduce that jump, because you're more likely to train against other attributes of your population than their personality.
tyingq 8y ago
From: https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html https://adwords.googleblog.com/2017/05/powering-ads-and-anal... "even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States" Who knows what other 3rd party data they correlate...
- GreeniFi 8y ago
  Wow.
midwest_mex 8y ago
mastercard does not issue cards, credit lines or control interest rates, your bank does this.
- GreeniFi 8y ago
  If you google Mastercard, in the results it says: “Global leading company in payment solutions offering credit, debit, prepaid cards and more”. I guess either they’re misinformed or you are :-)
  - pmart123 8y ago
    Actually, he is correct. MasterCard process payments on transactions related to MasterCard branded cards. This is different than Amex, which acts as the network processor and the issuing bank.
  - deleted 8y ago
    [deleted]

lallysingh 8y ago

It'd probably be a massive overfit to race and age. In comparison, everything else would be unbiased noise.

GreeniFi 8y ago
My guess is that Google, like Facebook, have a good impression of your CANOE/Big 5 personality type: Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion. And in that they have an extremely good assessment of your likelihood to repay loans.
- lallysingh 8y ago
  How does browsing/purchasing history tell you about those?
  - GreeniFi 8y ago
    I understand that this has been at the heart of the Cambridge Analytica political manipulation scandal. The basic methodology is take a large sample of people whose big 5 traits you know, and look at their browsing history. Through this you create a model: people visiting x websites are statistically more likely to be y personality. Then when they look at your patterns of web use, they are able to assign you a personality type. Or more specifically group you with others likely to be of that personality type. Of course this assignment may be incorrect, but of course over a large number of people using this methodology, they are more likely to be right than wrong across most people. And although I’m not a statistician, this is the power of big data.
    - lallysingh 8y ago
      Ok, I disagree here. The data analysis done so far describes what you look at, but not why. AFAIK CA identified which party you were likely to vote for, and what concerns (gun control, Clinton Foundation, Islam, etc) concerned you. Mostly just classify the topic of links people post. There's a big jump to determining your levels of Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion. Do people post articles that imply a negative agreeableness? I don't know -- political articles are typically intended to persuade, so you can safely argue that the poster believes in the article they post. But I don't know what kind of assumptions you can make about someone's facebook posts -- much less their browsing / purchasing behavior -- to determine aspects of their personality.
      - GreeniFi 8y ago
        Your disagreement here, as far as I understand it, is the central point of disagreement in the debate around the impact of the FB/Google on behavior. On one side, you have people saying that internet use can be indicative of personality type. Others say no: because they can’t discern the reason behind why you do what you do. I have done some statistics, multiple regression and the like a long time ago, but I’m not entirely expert enough to be fully confident in my conclusions, but look at it this way: (1) you may visit a gun site, not because you are interested in guns, but because you are doing market research for your employer or because you accidentally clicked on a link, (2) however 90% of people clicked on the link because they like guns, and that says something about their personality. Now of course 90% is not perfect, but the predictive power at large scale of that insight is huge.
        lallysingh 8y ago
        What does looking at guns say about someone's personality? That's what I don't get. Are they fearful after a home invasion? Do they like marksmanship? Are they looking for a gift for someone? Are their friends into shooting, and they're looking for ways to hang out more with their friends? How do you know why? And if you did, does that tell you about their personality? There's a large jump there between an interest and "Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion." I don't think any amount of "throw big data and other buzzword at it" will reduce that jump, because you're more likely to train against other attributes of your population than their personality.

tyingq 8y ago

From: https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html https://adwords.googleblog.com/2017/05/powering-ads-and-anal... "even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States" Who knows what other 3rd party data they correlate...

GreeniFi 8y ago
Wow.

midwest_mex 8y ago

mastercard does not issue cards, credit lines or control interest rates, your bank does this.

GreeniFi 8y ago
If you google Mastercard, in the results it says: “Global leading company in payment solutions offering credit, debit, prepaid cards and more”. I guess either they’re misinformed or you are :-)
- pmart123 8y ago
  Actually, he is correct. MasterCard process payments on transactions related to MasterCard branded cards. This is different than Amex, which acts as the network processor and the issuing bank.
- deleted 8y ago
  [deleted]