> Customers are enthusiastic Right now, part of Tesla's selling point is that you are buying a car "made" by Elon Musk. The image of him being a visionary and

> Customers are enthusiastic Right now, part of Tesla's selling point is that you are buying a car "made" by Elon Musk. The image of him being a visionary and you get to buy into his future is part of the brand. If Elon leaves the company, especially if there is bad blood, a lot of that enthusiasm that customers have may drop off. Tesla with some faceless CEO starts to look a lot more like just another luxury car company. Tesla without Elon may actually make a better product and may be a better company, but it becomes a lot less marketable.