> So speed is relative to the size of the task at hand. I think of organisational decision making like organic decision making - that the speed of the organisa

> So speed is relative to the size of the task at hand. I think of organisational decision making like organic decision making - that the speed of the organisation's reactions are dependent upon its frame of reference. The frame of reference here is the time between sensing and reacting. The eyes and ears of small businesses are very close to the brains, and so decisions can be made rapidly by the small number of people who have capability to marshal resources into a response. Enterprises have layers of processing between the eyes and brains, along with many more sensors than a small business, meaning that questions take longer to be settled and decisions made. However no small business can wield the same power as a large organisation when the army of deciders all focus on a single outcome.