> The business's goals should include adding value and productivity and reducing cost. This is a business goal that rarely translate properly into the real wor

> The business's goals should include adding value and productivity and reducing cost. This is a business goal that rarely translate properly into the real world. For as much as companies tout these values it's rarely played out. Companies plod along, doing the same thing they've always done because cash flow is king and change is scary. It's easy to become complacent and addicted to steady money.