As Amazon is in the retail shipping business, essentially, their market is also seasonal and accustom to hiring and firing. It's seen as a bit more of a stain o

As Amazon is in the retail shipping business, essentially, their market is also seasonal and accustom to hiring and firing. It's seen as a bit more of a stain on a software company's reputation to have high turnover in software engineers; much less so in warehouse workers, where the whole infrastructure is designed to staff up for the December holiday rush and then let most of those people go.