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"Ends not means" is a nigh-universally dangerous philosophy.
Motives matter.
"Ends not means" is a nigh-universally dangerous philosophy.
Motives matter.
My comment was about 'motivation'. Which is neither ends, nor means.
How does motive relate to means here? I think an "ends vs means" argument would be around whether it was ok to cull half their workforce to pay for this wage increase.