There's no need to move goalposts when your objection is concentration of power, resources and finance. By that standard, one can continue to roundly criticise

There's no need to move goalposts when your objection is concentration of power, resources and finance. By that standard, one can continue to roundly criticise Amazon for all eternity as long as they remain as relatively dominant: this stance favours distribution of control of resources among small independent stakeholders, and is a perfectly legitimate stance to take.