Well as history dictates you first need to capture some market and then move on to grab new ones. I'm sure the cost will come down closer to 15k as time goes on

Well as history dictates you first need to capture some market and then move on to grab new ones. I'm sure the cost will come down closer to 15k as time goes on and technological progress has been made. Take a look at "The Innovator's Dilemma" for some examples of disruptive technologies.