When I was at Apple, I once heard Steve describe his roll within the company as "hire the best people and say 'no' a lot". Also, behind closed doors, Steve swor

When I was at Apple, I once heard Steve describe his roll within the company as "hire the best people and say 'no' a lot". Also, behind closed doors, Steve swore a LOT. In other words, him calling something "dog shit" was not at all an unusual or unexpected utterance. I think if your only experience of him is the "Steve"-notes and press interviews, then this story probably comes across a bit differently than it did in reality for Ken.