Paying uses to see ads isn't the solution in and of itself; an increasing number of users are opting out of ads for safety reasons. Others for aesthetic reasons

Paying uses to see ads isn't the solution in and of itself; an increasing number of users are opting out of ads for safety reasons. Others for aesthetic reasons. The solution is multi-fold, and we realize this. Brave's model creates a better system (consent-based) which protects the user's data (on their device, with no leaking), cuts out complexity (which reduces fraud and middle-men), and in turn is able to put lost revenue back in the hands of publishers. Beyond this, Brave is able to bring the user into the fold, as their attention is the commodity being bought. There have been some exciting developments in this space before us, but none that stuck. While we laud those who came before us, we understand that the problem was never fully tackled. That's what we are doing with Brave.