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Thank you for that link. Very insightful! I want to continue to grow my business, but I like the low-touch aspect of my business as it currently is. I don't rea
by anthrthrwawy 8y ago
Thank you for that link. Very insightful! I want to continue to grow my business, but I like the low-touch aspect of my business as it currently is. I don't really want that to change but I also don't want to hinder possible growth channels. I'd also prefer not to hire (I like being solo) and at most, I would bring on a sales consultant.
I guess I'm more looking for a way to communicate the fact that we don't do sales, but still continue discussions with those larger clients over email or live chat.
But I'm stumped on the necessary messaging to accomplish that.
- JSeymourATL 8y ago> I'm more looking for a way to communicate the fact that we don't do sales, but still continue discussions... Seth Godin has two key questions to lead with - - Who's it for? - What's it for? Perhaps a 2-3 minute video explainer can cover those items and describe how you work. Close with, 'still interested in working with me? Sign up here." Not everybody will appreciate the approach. Of course, you don't want to work with everybody. A good marketing/video consultant can help polish-up the presentation. Incidentally, Tim Ferriss recently interviewed the author of a book on $1M+ One-Person Businesses, might give you some ideas > https://tim.blog/2018/06/07/one-person-businesses-that-make-1m-per-year/ https://tim.blog/2018/06/07/one-person-businesses-that-make-...