5 ms·

Those three would not be enough for the kind of push we see here, but a lengthy list of major players in tech makes a difference: Amazon, AMD, Apple, ARM, Broa

• twotwotwo 8y ago
  The cluster of non-AOMedia cos. I'm most curious about is mobile/SoC folks: Samsung, Qualcomm, Huawei, MediaTek. Not sure what it signals--the optimistic version is they just want to keep their options open at this stage, and figure they can integrate ARM's or Google's design when the time comes. Pessimistic version is that at least one of them would like to impede adoption by using patents + not supporting AV1 on their chips or devices, maybe in hopes of squeezing money out of the rest of the world. If Apple (a member, as you noted) ships hardware AV1 support and Google and content providers keep backing it, seems like that would put pressure on the holdouts: your flagships may have to go without a feature a competitor has until you get on board. No idea--I don't know much about these cos' strategy/politics at all. Just speculating like most others here.
  • londons_explore 8y ago
    Simple AV1 accelerators are small enough that they might put them in the silicon of shipping devices to hedge their bets, giving themselves the ability to enable AV1 or HEVC perhaps as little as a few weeks before a device is released. There are also substantial overlaps in hardware video decode accelerators, and they could well both share silicon.