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Mike, How do you discover new customers ? (leads channel) And after discovering new leads how do you follow up ? do you send cold emails/cold calls ?
by option_greek 8y ago
Mike,
How do you discover new customers ? (leads channel)
And after discovering new leads how do you follow up ? do you send cold emails/cold calls ?
- evermike 8y agoAt the beginning, a huge part of leads came to us through the partner websites (tools we integrate with). Now there is more organic traffic. Someone mentioned us somewhere, referred to a friend. The most important thing is to achieve the Aha! moment as quickly as possible. When you client realize the profit from using your tool. Integrations in our case. New lead register an account in Everhour, finishes quick onboarding wizard and can immediately see the timer button and other controls in his/her Asana, Trello, Basecamp or GitHub interface. It takes maximum 5 minutes. Cold emails doesn't work well for us. Or maybe we aren't doing it well. Anyways, we try not to bomb our clients with tons of emails. Today it's annoying. If you need a hand, we have a chat window or we offer a free one-on-one demo.