Seems like you're moving the goalposts though: the original question was whether Magic Leap is "unethical," not how much damage they could do by being unethical

Seems like you're moving the goalposts though: the original question was whether Magic Leap is "unethical," not how much damage they could do by being unethical. Releasing much-hyped, highly-produced, and very compelling marketing content while knowing your company can't possibly deliver on it certainly meets my bar for unethical. It's certainly not as bad as Theranos, sure - but bilking consumers (or investors) can still be unethical too. If your bar for a company acting unethical requires literally killing people, you'll be overlooking a lot of bad behavior...