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Yep, that's true. I would also advise you to devote some time and collect feedback on such sites as Capterra, G2Crowd, TrustPilot, TrustRadius. Firstly, people
by evermike 8y ago
Yep, that's true.
I would also advise you to devote some time and collect feedback on such sites as Capterra, G2Crowd, TrustPilot, TrustRadius. Firstly, people search and read reviews before making their final decision. Secondly, reading about the competitors, they will find you. Third, sometimes bloggers use these sites to select the top 10 tools they will write about. If you are there - awesome. And finally, these sites sometimes do their own reviews and marketing campaigns. You better be there :)
- andyidsinga 8y agothanks - really appreciate the advice and you taking the time to hang out here talking about your biz :)
- evermike 8y agoNo problem. I'm glad if you found something useful for your business in our experience.
- jwr 8y agoHave you had any success with Capterra? I've been considering investing some time/money there, but I have doubts as to whether any customers actually visit those sites.
- evermike 8y agoWe did not try their PPC listing. Just keeping our profile up-to-date and ask our customers to share their experience about us there. I cannot measure impact directly, but I think it worth my time to maintain a good looking profile at a resource with estimated monthly visitors = 7.4M (according to SimilarWeb). Also, if you search for example "best time tracking software" in Google, they are on first page. And it costs $0.
- eoinof 8y agoWe've been getting pretty high quality leads from capterra in our niche [well 1-2% of clicks, but we're happy with that..]