Great question. 1. Let me give you an example. We were using GitHub and all the embed functionality was working fine because we were using it every day. But we

Great question. 1. Let me give you an example. We were using GitHub and all the embed functionality was working fine because we were using it every day. But we did not use Asana or Trello. Then we decided to use this platforms as well in order to check UX there. And as soon as we did it, we've noticed performance issues, bugs etc. As soon as we redo those integrations, we noticed better conversion. Besides, it happens that an external tool changes something in their interface and our embed controls may disappear or simply will look bad. We can't wait for customers to point on this. In addition, we asked e.g. Asana to include us into an early adapters list when they do some A/B testing or release Beta feature. 2. I can not say that we strictly adhere to some methodology. Just trying to think over any new feature, ask the opinion of our customers, early release with the limited functionality. If there is a demand - we are refining. If not, we think what we did wrong and can redo it completely or even deprecate.