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> (6) Finding your promotional Channel This is really interesting and helpful. We've found generating leads for our SaaS [1] difficult, with similar results f

> (6) Finding your promotional Channel This is really interesting and helpful. We've found generating leads for our SaaS [1] difficult, with similar results from google ad words and really bad results from LinkedIn ads. In retrospect, talking to some friends about google ad words, the results aren't so surprising, but I'm glad we went through the experience. This note from the article rings very true: > Plus you should constantly optimize your landings, banners, texts etc. constantly looking at your landing pages, keywords and ad configurations is not a trivial task - it requires a lot of thought and discussion. we've figured out the content marketing approach (blog posts and relevant SEO) and will be doing that; but we've also been looking for better lead generation approaches. great post ..thanks.

evermike 8y ago
Yep, that's true. I would also advise you to devote some time and collect feedback on such sites as Capterra, G2Crowd, TrustPilot, TrustRadius. Firstly, people search and read reviews before making their final decision. Secondly, reading about the competitors, they will find you. Third, sometimes bloggers use these sites to select the top 10 tools they will write about. If you are there - awesome. And finally, these sites sometimes do their own reviews and marketing campaigns. You better be there :)
- andyidsinga 8y ago
  thanks - really appreciate the advice and you taking the time to hang out here talking about your biz :)
  - evermike 8y ago
    No problem. I'm glad if you found something useful for your business in our experience.
- jwr 8y ago
  Have you had any success with Capterra? I've been considering investing some time/money there, but I have doubts as to whether any customers actually visit those sites.
  - evermike 8y ago
    We did not try their PPC listing. Just keeping our profile up-to-date and ask our customers to share their experience about us there. I cannot measure impact directly, but I think it worth my time to maintain a good looking profile at a resource with estimated monthly visitors = 7.4M (according to SimilarWeb). Also, if you search for example "best time tracking software" in Google, they are on first page. And it costs $0.
  - eoinof 8y ago
    We've been getting pretty high quality leads from capterra in our niche [well 1-2% of clicks, but we're happy with that..]

evermike 8y ago

Yep, that's true. I would also advise you to devote some time and collect feedback on such sites as Capterra, G2Crowd, TrustPilot, TrustRadius. Firstly, people search and read reviews before making their final decision. Secondly, reading about the competitors, they will find you. Third, sometimes bloggers use these sites to select the top 10 tools they will write about. If you are there - awesome. And finally, these sites sometimes do their own reviews and marketing campaigns. You better be there :)

andyidsinga 8y ago
thanks - really appreciate the advice and you taking the time to hang out here talking about your biz :)
- evermike 8y ago
  No problem. I'm glad if you found something useful for your business in our experience.
jwr 8y ago
Have you had any success with Capterra? I've been considering investing some time/money there, but I have doubts as to whether any customers actually visit those sites.
- evermike 8y ago
  We did not try their PPC listing. Just keeping our profile up-to-date and ask our customers to share their experience about us there. I cannot measure impact directly, but I think it worth my time to maintain a good looking profile at a resource with estimated monthly visitors = 7.4M (according to SimilarWeb). Also, if you search for example "best time tracking software" in Google, they are on first page. And it costs $0.
- eoinof 8y ago
  We've been getting pretty high quality leads from capterra in our niche [well 1-2% of clicks, but we're happy with that..]