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Hi Mike! Thanks for sharing your story and congratulations on your success. I have two questions: 1 - How should I reconsile your statement that you should b
by jorisw 8y ago
Hi Mike!
Thanks for sharing your story and congratulations on your success.
I have two questions:
1 - How should I reconsile your statement that you should be the user of your own product, with pivoting several times due to misunderstanding market demands? Were you still your own customer after those pivots?
2 - Since you mention pivots, have you been applying lean startup / customer development practices?
- evermike 8y agoGreat question. 1. Let me give you an example. We were using GitHub and all the embed functionality was working fine because we were using it every day. But we did not use Asana or Trello. Then we decided to use this platforms as well in order to check UX there. And as soon as we did it, we've noticed performance issues, bugs etc. As soon as we redo those integrations, we noticed better conversion. Besides, it happens that an external tool changes something in their interface and our embed controls may disappear or simply will look bad. We can't wait for customers to point on this. In addition, we asked e.g. Asana to include us into an early adapters list when they do some A/B testing or release Beta feature. 2. I can not say that we strictly adhere to some methodology. Just trying to think over any new feature, ask the opinion of our customers, early release with the limited functionality. If there is a demand - we are refining. If not, we think what we did wrong and can redo it completely or even deprecate.