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This is it. And you're completly right - self proclaimed marketers reduce marketing to tools of one of the areas of marketing like you said : Promotion/Communi
by libertine 8y ago
This is it.
And you're completly right - self proclaimed marketers reduce marketing to tools of one of the areas of marketing like you said : Promotion/Communication .
SEO, PPC, Content Marketing, Influencer Marketing, Social Media Marketing... the list goes on... are just tools. They serve part of 1/4 of what marketing is broadly speaking.
Now I'm not saying those shouldn't be areas of expertise - they should! But a marketing manager should build/maintain a strategy taking into account everything - not just a specific part.
- purplezooey 8y agoLet's not forget a keen ability to subtly lie and confuse people. Very important in marketing.
- libertine 8y agoI believe that's bound to the people not to the practice. If there's a need for a brand to lie then there's something wrong or missing - and that's not sustainable in the long run. Plus, you shouldn't expose your brands to liability - for example that's why all big brands have their advertising communication evaluated by legal departments. It will not go live if legal doesn't approve it.