It doesn't even require focus groups. If you buy into Joseph Campbell's monomyth, or the more modern idea of tropes, then telling the stories people want and ex

It doesn't even require focus groups. If you buy into Joseph Campbell's monomyth, or the more modern idea of tropes, then telling the stories people want and expect is so ingrained in our storytelling that it's hard to not do it. That's what amazed me most about Breaking Bad... how effectively it undermined our storytelling expectations.