Excellent article, touching on all the things Starbucks is doing, the complexities at the system level, and the fuzziness of their goals (for example no numeric

Excellent article, touching on all the things Starbucks is doing, the complexities at the system level, and the fuzziness of their goals (for example no numerical targets). For me this was the top-level takeaway: "The complexity dissipates, apparently, when you have the law on your side. Only 5% of Starbucks stores currently recycle cups, and that's mainly in places like Seattle, San Francisco, and Ontario, where it's required by law."