> Bugs the heck out of me, because if the language they use is literally true, then no one would ever be convinced to change their minds ever. And yet, we do.

> Bugs the heck out of me, because if the language they use is literally true, then no one would ever be convinced to change their minds ever. And yet, we do. This is the wrong conclusion to draw from the discussion. People do change their minds, but rarely all at once. What they want is to be consistent, so you have to move the needle a little bit at a time. One technique to convince somebody of something: first you have to show you understand their position better than they do and are on their side. Then you can lead them towards the correct solution. It's called "pacing and leading".