Explosive user growth in "free" SAAS and social media starts to taper towards a limit. Public companies, pressured to maintain that revenue trajectory, compens

Explosive user growth in "free" SAAS and social media starts to taper towards a limit. Public companies, pressured to maintain that revenue trajectory, compensate reduced growth by squeezing more value from existing users. This tends to lead towards more obtrusive advertisement, aggressive data collection which, if not carefully implemented, leads to negative publicity and attrition. The struggle in 2018+ is to find what we collectively considers "acceptable privacy", or in other words where is that line between what valuable personal information folks will offer up and what's considered generally creepy.