>Minecraft had no marketing. Terraria had no marketing. Stardew Valley had no marketing. Nope, nope, and nope. Stardew Valley has a notable indie publisher. T

>Minecraft had no marketing. Terraria had no marketing. Stardew Valley had no marketing. Nope, nope, and nope. Stardew Valley has a notable indie publisher. There was marketing on various internet communities (reddit, 4chan, etc) leading up to the months of release. There it can pass off as organic word of mouth. Terraria was marketed months before release. As for Minecraft, Notch himself was throwing his game around a load before it got released and using anonymity to drive interest--it was the most organic of the 3. Other notable indie games like Hotline Miami and Super Meat Boy also had especially significant marketing efforts behind them. And let's not forget Fez. Most indie breakout hits aren't miracle successes. The just have very clever and modern marketing methods. They're not wasting money on magazine ads and gaming news sites banners like AAA studios do.