I guess you're right, yes. From a technical point of view, Windows is quite fragmented. However, it always offered surface-level consistency, with the exception

I guess you're right, yes. From a technical point of view, Windows is quite fragmented. However, it always offered surface-level consistency, with the exception of proprietary management software for certain tasks. Put a customer in front of a Windows machine, and he'll feel at home. Give a customer a smartphone from HTC, Samsung and Motorola, and I'd be surprised if he could tell that it's the same OS on all three. This software fragmentation is both a blessing and a curse. Without it, Android would never have taken off the way it did, because networks/hardware developers like the malleability. However, from a customer's perspective, this is sub-optimal.