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> CPC for the best keywords might be up to 10–15 USD. Is this for real ? 10$ per click ?!! That's really depressing, and completely shuts out all the small pla
by yazr 8y ago
> CPC for the best keywords might be up to 10–15 USD.
Is this for real ? 10$ per click ?!!
That's really depressing, and completely shuts out all the small players.
- evermike 8y agoI'm serious. Check this - https://app.kwfinder.com/dashboard?source_id=0&keyword=project+management+software&location_id=2840&language_id=1000 https://app.kwfinder.com/dashboard?source_id=0&keyword=proje...
- elorant 8y ago$10-$15 isn't the most expensive. There are industries like insurance or loans where it can get as high as $50.
- evermike 8y agoTrue. Here is a good article - https://medium.com/marketing-and-entrepreneurship/here-are-the-top-10-most-expensive-keywords-on-google-aaf3773479eb https://medium.com/marketing-and-entrepreneurship/here-are-t...
- bochoh 8y agoSo for sleazy payday loan ads if you were to click them for a half an hour a day it could impact their bottom line?
- Cthulhu_ 8y agoProbably not, that'd be click fraud and the clicks wouldn't be counted.
- paulie_a 8y agoI either use an adblocker or will click the stupidly expensive ads.
- briandear 8y agoMesothelioma can be in the hundreds per click.
- DisruptiveDave 8y agoThat's likely for the top, most obvious, biggest keywords. Google Ads is very winnable if you're creative. Skip the obvious keywords and find other inroads. It can (and has) work for "small" companies not looking to brute force with deep pockets.
- SkyPuncher 8y agoThey're selling a high-value product and competing in that space, so it makes complete sense. In the Healthcare space, some people are paying $50+ for highly competitive, highly targeted keywords.
- joering2 8y agoYes it is. Asbestos illness related clicks are at $800 per click. Insirance can be at $600. Thats how Google makes thier billions of dollars. And you are absolutely right - noone will help you with google ads if you dont have minimum $5,000 and they want constant six month of commitment to tweak their algorythms to be able to produce some good traffic for your brand and landing page/s. Someone says you need to be creative with keywords. Sure. But then dont expect nice chunk of leads as obviously most people searching for something will not be creative with their search keywords.