Google actually had/has an interesting micropayment-esque solution to this that neatly solves almost all of the problems with micropayments. It's called "Google

Google actually had/has an interesting micropayment-esque solution to this that neatly solves almost all of the problems with micropayments. It's called "Google Contributor"[0]. Here's how it used to work: You'd pay Google Contributor $5-$15 per month. When visiting a page with ads, Google Contributor would bid for the ad spot on your behalf and show a non-ad when it won. This has the benefit of paying each site what they're "worth" based upon the bids for the ad space, so it entirely sidesteps the problem of valuation. Additionally, there's an easy out for people who can't afford it as well - view the ads. Unfortunately, all good things must come to an end... I only learned about Contributor right before it was reworked. After the rework, it now only works with a list of sites that have opted-in, and the list is disappointingly short[1]. It basically seems dead now. [0]: https://contributor.google.com/v/beta https://contributor.google.com/v/beta [1]: https://support.google.com/contributor/answer/7324995 https://support.google.com/contributor/answer/7324995