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Any system that relies on users paying out of their own pocket will definitely suffer low adoption. With Brave we setup a User Growth Pool of 300M Basic Attenti

Any system that relies on users paying out of their own pocket will definitely suffer low adoption. With Brave we setup a User Growth Pool of 300M Basic Attention Tokens. Each month we issue grants to users, which are in turn given to their favorite content creators and online properties (more than 20,000 verified to receive BAT, with more joining each day). But the UGP won't last forever, and users (generally) aren't going to fork out their own cash to support their favorite websites. This is why we're working on Brave Ads in parallel to our browser efforts. Brave Ads is an opt-in component which utilizes local machine-learning (operating on browser history) to select ads in a non-leaky manner. With matching and more taking place on the user's device, the system is simplified, leading to less fraud and abuse. What's most exciting about the simplified model proposed by Brave Ads is the ability to share revenues with the user themselves (as much as 70% of ad revenue goes to the user). When you reform ads to the point that they aren't collecting information or monitoring your activity online, and are instead loading quickly, respecting your privacy, and [paying you for your attention], you make the entire system more appealing. Any Attention Tokens earned by users can go into supporting their favorite websites and/or content creators. This reduces/eliminates the burden on the user to fund their wallets themselves.

manigandham 8y ago
The pay users to see ads thing has been going around in ad circles for a long time, but seems to be fundamentally misplaced. Advertisers at that point are paying more than they need to (to get the message to the user) and the results will be skewed (by people who are trying to make money) resulting in declining and inefficient performance. It also means the advertiser is trying to pay the user and hopefully get them to pay them back in return by purchasing their product, which leads to a broken cycle.
- jonathansampson 8y ago
  Paying uses to see ads isn't the solution in and of itself; an increasing number of users are opting out of ads for safety reasons. Others for aesthetic reasons. The solution is multi-fold, and we realize this. Brave's model creates a better system (consent-based) which protects the user's data (on their device, with no leaking), cuts out complexity (which reduces fraud and middle-men), and in turn is able to put lost revenue back in the hands of publishers. Beyond this, Brave is able to bring the user into the fold, as their attention is the commodity being bought. There have been some exciting developments in this space before us, but none that stuck. While we laud those who came before us, we understand that the problem was never fully tackled. That's what we are doing with Brave.

manigandham 8y ago

The pay users to see ads thing has been going around in ad circles for a long time, but seems to be fundamentally misplaced. Advertisers at that point are paying more than they need to (to get the message to the user) and the results will be skewed (by people who are trying to make money) resulting in declining and inefficient performance. It also means the advertiser is trying to pay the user and hopefully get them to pay them back in return by purchasing their product, which leads to a broken cycle.

jonathansampson 8y ago
Paying uses to see ads isn't the solution in and of itself; an increasing number of users are opting out of ads for safety reasons. Others for aesthetic reasons. The solution is multi-fold, and we realize this. Brave's model creates a better system (consent-based) which protects the user's data (on their device, with no leaking), cuts out complexity (which reduces fraud and middle-men), and in turn is able to put lost revenue back in the hands of publishers. Beyond this, Brave is able to bring the user into the fold, as their attention is the commodity being bought. There have been some exciting developments in this space before us, but none that stuck. While we laud those who came before us, we understand that the problem was never fully tackled. That's what we are doing with Brave.