This is happening right now, with Brave and Brave Rewards. You're 100% correct though that this can be a difficult thing to stand-up, if not done correctly. In

This is happening right now, with Brave and Brave Rewards. You're 100% correct though that this can be a difficult thing to stand-up, if not done correctly. In the Brave Rewards model, much of the revenue is additive. The site itself (or YouTube/Twitch channel) doesn't have to do any heavy lifting to participate. Users of the Brave browser who opt into Brave Rewards are given a monthly grant of BAT (from the 300M User Growth Pool) for the purpose of supporting their favorite content creators. Contributions are based on local data; no opportunity to leak data to Brave or any other party. Settlement takes place via the ANONIZE2 protocol to protect the user's identity. Furthermore, as data comes out of the other end of the ANONIZE2 protocol, it does so over an ad-hoc VPN connection established to protect the user's location information. As was stated earlier though, the web runs on advertising. But advertising has been co-opted to do a great deal of harm. Not only that, but it has been plagued by abuse and fraud, as well as countless middle-men taking undue revenue. Brave is also standing up a consent-based (user must opt-in) advertising model wherein data is stored locally (your browser knows enough about you to do the heavy lifting itself; nobody else needs to know your information). Ads are matched locally as well via machine-learning operating on browser data. Users are compensated for their attention—as much as 70% of the ad revenue goes to the user themselves. Brave currently has more than 4 million monthly active users, and 10 million downloads on Android itself. We have also verified more than 20,000 properties in the Attention Token market. We're growing quickly, and looking forward to a more private and sustainable web in the future.