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Content creators have been hurting for some time, and it doesn't just impact those who have seen diminished returns. Many have been unable to monetize their con
by jonathansampson 8y ago
Content creators have been hurting for some time, and it doesn't just impact those who have seen diminished returns. Many have been unable to monetize their content at all (which we see quite often on YouTube, etc).
We built Brave Payments (now Brave Rewards) into the Brave browser to _re-monetize_ the web. Each month we give out BAT grants to our desktop users, which fund their favorite online properties (sites, streams, channels, etc).
Brave is also standing up an alternative ad-model which requires explicit user consent. If a user participates, ad-matching happens locally, on the user's device. This protects privacy, cuts out middle-men, reduces fraud, and more. Furthermore, the users are compensated for their attention (up to 70% of ad revenue), which adds to the sustainability of the web.