That may be so in a world without ad blocking. In the world we have, even with money to spare people will stop visiting a site in preference to enabling ads. E

That may be so in a world without ad blocking. In the world we have, even with money to spare people will stop visiting a site in preference to enabling ads. Especially as ads get ever more intrusive and destructive of the experience while use of ad blocking continues to rise. It's not solely to get content for free, it's mostly because the ads got so damn irritating and so high a percentage of screen space and page weight. To that they ad a triple shot of tracking so they can trace you all over the web. Too many intrusive adverts is why many get rid of cable and terrestrial TV, or only listen to BBC radio. So do content creators prefer some money from those people, or none at all?