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Small independent creators cannot rely on ads for income already and fund some other way. And so almost all of the websites, except for some thousands of top on
by zzzcpan 8y ago
Small independent creators cannot rely on ads for income already and fund some other way. And so almost all of the websites, except for some thousands of top ones. But those can probably find a way to survive another way.
Blocking ads may not actually affect anyone beyond online advertising corporations.
- jonathansampson 8y agoContent creators have been hurting for some time, and it doesn't just impact those who have seen diminished returns. Many have been unable to monetize their content at all (which we see quite often on YouTube, etc). We built Brave Payments (now Brave Rewards) into the Brave browser to _re-monetize_ the web. Each month we give out BAT grants to our desktop users, which fund their favorite online properties (sites, streams, channels, etc). Brave is also standing up an alternative ad-model which requires explicit user consent. If a user participates, ad-matching happens locally, on the user's device. This protects privacy, cuts out middle-men, reduces fraud, and more. Furthermore, the users are compensated for their attention (up to 70% of ad revenue), which adds to the sustainability of the web.