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I think I would just rather have advertisers barrage me and I'll continue to block them.

• jonathansampson 8y ago
  Something has to be done about the sustainability problem though, otherwise you'll have fewer and fewer sites to visit in the future. Brave is working on an alternative digital advertising platform based on explicit user buy-in. If the user does not consent, the user does not see these third party ads and trackers. As part of an incentive to get user consent, Brave's model pays the user for their attention (as much as 70% of ad revenue). After all, attention is a limited commodity, and you should get paid for yours. In the Brave model, ads are matched locally, on the user's device via machine learning. This reduces complexity, thus reducing opportunity for fraud and abuse. As such, we expect to see more revenue for the content creators themselves (in addition to the users).