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More people are voting with their wallets that online advertising is executed poorly and an annoyance to a threat vector for malware. More people need to stop

• jonathansampson 8y ago
  This is what we do with Brave (https://brave.com https://brave.com). We stop it from even touching the network; after all, much of the ads and trackers we download aren't benign. Many are aggressively trying to monitor our online activity at best, or infect us with malware at worst. Brave blocks these requests from taking place. We offer the user an option instead to support online properties (websites, YouTube channels, Twitch streams, etc.) with pro-rata contributions of Attention Token (BAT). Brave stakes users with free BAT grants each month to prime the system. Understanding that the web runs on advertisements, we're also working on an alternative advertising model wherein the user gives explicit consent to participate, matching happens on-device via machine learning, and revenues are shared with the end-user (as much as 70%).