Not just programmers, many creatives and makers in general. Same rule applies whether you're running a startup, creating a video game, making movies, writing bo

Not just programmers, many creatives and makers in general. Same rule applies whether you're running a startup, creating a video game, making movies, writing books/articles or playing in a band. The ones who succeed realise they've got to market their work, whereas the ones that don't still believe in the build it and they'll come mentality.