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There is a problem unique to games if you view them as software: a very narrow window of promotion. You can gradually improve overall visibility of a regular s
by ivm 8y ago
There is a problem unique to games if you view them as software: a very narrow window of promotion.
You can gradually improve overall visibility of a regular software by working on SEO and sales. But if a game wasn't picked by the press or at least some YouTube celebrity – it's over.
This is even worse for mobile games where a few store curators decide your fate.
- BoysenberryPi 8y agoSomething I've noticed among indie devs is that they not only are terrible at marketing but they have this weird mindset about marketing that if they just make the best game possible then word of mouth will sell their game for them and they don't need to put more than the bare minimum into marketing. For some, reality sets in after release and they realize marketing matters. For others, they blame external forces and keep plodding down the same path.