Side question: Will this change see the adoption of traditional marketing and advertising tactics by Tesla? To date, it seems that word-of-mouth and hype gener

Side question: Will this change see the adoption of traditional marketing and advertising tactics by Tesla? To date, it seems that word-of-mouth and hype generated by an enigmatic (charismatic to some) CEO were sufficient to spread rumors and excitement to all reaches. Without that social media hype process, are Tesla commercials in our near future?