Not mentioned in the article is that the EU is made up of many smaller markets that each demand a lot of customization. The Bay Area has instant access to 300 m

Not mentioned in the article is that the EU is made up of many smaller markets that each demand a lot of customization. The Bay Area has instant access to 300 million consumers before anyone is dealing languages, currencies, etc. B2C is more successful in the EU because barriers relating to foreign vendors are less significant to businesses as consumers.