7 ms·
To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown's lingo, concentrations. Students
by harshulpandav 8y ago
To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown's lingo, concentrations. Students also provide dates of birth and professional interests
Well, what if the student comes again for another coffee? What new/different data does/can he give?
- jeannekamikaze 8y agoThe fact that you came again is likely a valuable piece of data. And now you are identifiable, so if this is scaled to several coffee shops (not that this particular one would, but as a general idea), you get some pretty decent location tracking right there without having to sell people expensive devices with elusive privacy controls. Probably somewhat of an overshoot (or maybe not?), but given that companies like Google sell you local ads based on where you are, I can see why this approach would be valuable.
- AndrewDucker 8y agoThe data is just to help them find sponsors. The real thing paying for the coffee is the advertising they subject them to.