Edit: I misremembered, the product was the Ripple Rug (ripplerug.com) and the problem was arbitrage where people were selling it on eBay for higher than retail,

Edit: I misremembered, the product was the Ripple Rug (ripplerug.com) and the problem was arbitrage where people were selling it on eBay for higher than retail, then drop-shipping via Amazon. Returns when it showed up in an Amazon box were paid for by the manufacturer, not the drop-ship seller. Links in the News section of their site, look for stories in 2016-2017. (original post) I can't recall the name of the product or find it with some quick searches, but I recall stories of one product that did precisely that after their product started being counterfeited heavily and undercut on Amazon - they have a cheaper version that's available on Amazon and a higher quality version available only directly from them. I believe it was basically a stiff synthetic material blanket with a bunch of large holes and attachment points such that those points could be attached together in a bunch of different ways to make a wide variety of configurations for cats to play in.