I could be wrong, because I'm also a little bemused by the lack of specifics on the site, but it sounds like the Pod stores sort of "quanta of shareable informa

I could be wrong, because I'm also a little bemused by the lack of specifics on the site, but it sounds like the Pod stores sort of "quanta of shareable information" (photos, essays, one's phone number, etc.), and makes them accessible via authenticated APIs. So instead of posting a photo on Facebook, Twitter, and Instagram, one would (ideally) authorize Facebook, Twitter, and Instagram to read photos stored on the Pod with a "shared publicly" tag (or similar), and then anything with that tag would show up automatically in one's feed on all three sites, and (if also authorized) push reactions and comments back to the Pod. If I'm understanding correctly, it sounds like a neat idea. I'll be interested to see how well it does.