I think it's the same with every social network. People start using it, they're excited, put their stuff out there, it's fun to use. Then, after a few years the

I think it's the same with every social network. People start using it, they're excited, put their stuff out there, it's fun to use. Then, after a few years the marketers realise that is a thing, and all of a sudden all the content from your friends sits next to all this professional content. People don't feel like their stuff is good enough, and they stop posting, preferring to browse all the awesome stuff from other people. And at the end, everyone stops checking in as frequently, because they realise that none of the fun, exciting stuff is left, it's only marketing for crappy products with a thin veneer of thoughtfulness sprinkled on top.