Ethical ads do exist. Look at Carbon or the (self-hosted) ads on Read The Docs. The issue is those ethical ad networks don’t pay as much as the others because

Ethical ads do exist. Look at Carbon or the (self-hosted) ads on Read The Docs. The issue is those ethical ad networks don’t pay as much as the others because they actually screen their ads and a lot of the garbage ads (that keep the entire advertising industry afloat) wouldn’t make it past review. As a result, rags like the Daily Mail and a lot of other major news sites simply wouldn’t be able to stay afloat (which frankly would not be a big loss - if your business can’t make money legitimately - without bad ads that is - then maybe it’s time to close down or rethink your business model?).