> real honest news just don’t get as many clicks. Both the number clicks and their "velocity" are an important metrics, though velocity is even more important

> real honest news just don’t get as many clicks. Both the number clicks and their "velocity" are an important metrics, though velocity is even more important. You don't want a lot of clicks spread out within 2 weeks, you want a story that is a hit within a single day. That's why editors double down on sensationalism and click-bait. The mindset is one can always correct a story a week after. What matters is the immediate viral impact. A huge amount of click fast = more money/engagement.