Online sales are not designed to get you to buy something BECAUSE there is a sale, they exist so you can feel better about paying for products you were ALREADY

Online sales are not designed to get you to buy something BECAUSE there is a sale, they exist so you can feel better about paying for products you were ALREADY looking to buy. Yes, there is a little bit of a final push due to a sale but it’s not the primary reason. Source: I’m a CRO person and manipulate shopping behavior for a living.