> “Social media is in a pre-Newtonian moment, where we all understand that it works, but not how it works,” Mr. Systrom told me, comparing this moment in the te

> “Social media is in a pre-Newtonian moment, where we all understand that it works, but not how it works,” Mr. Systrom told me, comparing this moment in the tech world to the time before man could explain gravity. “There are certain rules that govern it and we have to make it our priority to understand the rules, or we cannot control it.” This is the person I want running a social media today.